{"id":11847,"date":"2020-10-21T13:27:01","date_gmt":"2020-10-21T11:27:01","guid":{"rendered":"http:\/\/www.sevillademoda.es\/escuela\/?page_id=11847"},"modified":"2024-10-23T15:19:28","modified_gmt":"2024-10-23T13:19:28","slug":"master-direccion-y-gestion-de-empresas-de-moda","status":"publish","type":"page","link":"https:\/\/www.sevillademoda.es\/escuela\/master-direccion-y-gestion-de-empresas-de-moda\/","title":{"rendered":"M\u00e1ster Direcci\u00f3n y Gesti\u00f3n de Empresas de Moda"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_phone=\u00bb2px|0|0px|0||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; padding_mobile=\u00bboff\u00bb make_equal=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb module_class=\u00bb et_pb_row_fullwidth\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb-30px|||\u00bb make_fullwidth=\u00bbon\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_image=\u00bbhttps:\/\/www.sevillademoda.es\/escuela\/wp-content\/uploads\/Master1.jpg\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_cta title=\u00bbM\u00c1STER EN DIRECCI\u00d3N Y GESTI\u00d3N DE EMPRESAS DE MODA\u00bb url_new_window=\u00bbon\u00bb admin_label=\u00bbLlamada a la acci\u00f3n\u00bb _builder_version=\u00bb4.27.2&#8243; header_font=\u00bbOswald||||\u00bb header_text_align=\u00bbleft\u00bb header_font_size=\u00bb30&#8243; background_color=\u00bb#f2b100&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbjustified\u00bb hover_enabled=\u00bb0&#8243; use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb button_letter_spacing_hover=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bbon\u00bb button_letter_spacing__hover=\u00bb0&#8243; button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div id=\"comp-k9or9sra\" class=\"txtNew\" data-packed=\"true\">\n<div class=\"ficha-datos-generales\">\n<div class=\"campo-ficha titulo-ficha\">\n<p class=\"nombre-campo-ficha titulo\">T\u00edtulo:<span class=\"titulos-contenedor\"> <span class=\"titulo-elemento\"> M\u00e1ster (T\u00edtulo Propio) ESSDM Escuela Superior Sevilla de Moda<\/span><\/span><\/p>\n<p>Modalidad: Presencial<\/p>\n<p>Tipo de ense\u00f1anza: ESSDM Postgrado<\/p>\n<p>Precio:<strong> 2.850,00 \u20ac<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong><\/strong>Forma de pago:<\/p>\n<p><strong>Matr\u00edcula: 950 \u20ac<\/strong><br \/><strong> Noviembre 2025: 950 \u20ac<\/strong><br \/><strong> Febrero 2026: 950 \u20ac<\/strong><\/p>\n<p>Lengua(s) utilizada(s): Castellano<\/p>\n<p>Duraci\u00f3n: <strong>Octubre 2025 &#8211; Mayo 2026<\/strong><\/p>\n<p>Horario: Dos tardes de 16:00 a 20:00 horas.<\/p>\n<p>Centro donde se imparte: Escuela ESSDM<\/p>\n<p><strong>\u00bfPOR QU\u00c9 ESTUDIAR EL M\u00c1STER?<\/strong><\/p>\n<p>El m\u00e1ster ofrece una formaci\u00f3n multidisciplinar en la gesti\u00f3n de marcas de moda, aportando un conocimiento espec\u00edfico en el \u00e1mbito empresarial que se complementa con una amplia formaci\u00f3n en el funcionamiento del sector de la moda.<\/p>\n<p><strong>\u00bfQU\u00c9 OFRECEMOS PROFESIONALMENTE?<\/strong><\/p>\n<p>El m\u00e1ster ofrece una base de conocimiento para aprender a debatir cr\u00edticamente la convergencia de las plataformas de comunicaci\u00f3n y comerciales, adem\u00e1s de los problemas y desaf\u00edos que presentan los nuevos mercados interconectados e internacionales, donde la sostenibilidad social y ambiental desempe\u00f1an un papel importante.<\/p>\n<p>RESULTADOS DEL APRENDIZAJE<\/p>\n<p>Los alumnos estar\u00e1n capacitados para emprender su propia firma de moda, o bien, trabajar en cualquier departamento de una empresa de moda, siendo un perfil multidisciplinar.<\/p>\n<p><strong>\u00bfA QUI\u00c9N VA DIRIGIDO?<\/strong><\/p>\n<p>Estudiantes con inter\u00e9s en el mundo de la moda, y espec\u00edficamente en la gesti\u00f3n de marcas de moda, bien porque sean empresarios o emprendedores que deseen iniciar su propio proyecto empresarial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; 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form_field_font=\u00bb||||\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb] [\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_image=\u00bbhttps:\/\/www.sevillademoda.es\/escuela\/wp-content\/uploads\/reve1.jpg\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>M\u00d3DULO I<strong><br \/><strong>DESARROLLO Y VIABILIDAD DE UN PRODUCTO DE MODA.<\/strong><\/strong><\/strong><\/p>\n<p>El producto: ciclo de vida, funci\u00f3n y precio.<\/p>\n<p>Los macro-escenarios econ\u00f3micos-sociales de la moda.<\/p>\n<p>Nuevos consumos de moda y oportunidades de expansi\u00f3n.<\/p>\n<p>Posicionamiento de \u00e9xito de un producto o una marca de moda en el mercado.<\/p>\n<p><strong>M\u00d3DULO II<\/strong><br \/><strong>EL MERCADO DE LA MODA. TENDENCIAS.<\/strong><\/p>\n<p>Sectores clave en el negocio de la moda.<\/p>\n<p>Din\u00e1micas culturales y sociol\u00f3gicas y su impacto en las tendencias de moda.<\/p>\n<p>Influencia de diferentes pa\u00edses y realidades y su impacto en las ventas.<\/p>\n<p>C\u00f3mo crear valor en un producto de moda.<\/p>\n<p><strong>M\u00d3DULO III<strong><br \/><strong>EL PROCESO DE PRODUCCI\u00d3N.<strong><br \/><strong>CREACI\u00d3N DE PROTOTIPOS.<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<p>Estrategias y m\u00e9todos de producci\u00f3n para crear una colecci\u00f3n exitosa.<\/p>\n<p>Creatividad aplicada al producto de moda.<\/p>\n<p>Innovaci\u00f3n de productos.<\/p>\n<p><strong>M\u00d3DULO IV<strong><br \/><strong>LOG\u00cdSTICA.<\/strong><\/strong><\/strong><\/p>\n<p>Los nuevos mercados de la moda.<\/p>\n<p>Estrategias de expansi\u00f3n: Startup, marcas de lujo y cadenas de distribuci\u00f3n.<\/p>\n<p>La distribuci\u00f3n: nuevos canales, evoluci\u00f3n y perspectivas futuras.<\/p>\n<p>Gesti\u00f3n de operaciones de retail y canales de distribuci\u00f3n global.<\/p>\n<p>Control de calidad.<\/p>\n<p>Casos de \u00e9xito.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>M\u00d3DULO V<\/strong><br \/><strong>OMNICANALIDAD &amp; E-COMMERCE<strong><\/strong><\/strong><\/p>\n<p>Estrategias de omnicanalidad en el comercio minorista.<\/p>\n<p>La expansi\u00f3n de los canales de venta.<\/p>\n<p><strong>M\u00d3DULO VI<\/strong><\/p>\n<p><strong>BUSINESS LAW. INGL\u00c9S EMPRESARIAL<\/strong><\/p>\n<p>Licencias, legalidad y \u00e9tica en una marca de moda: pol\u00edticas,ventajas y riesgos.<\/p>\n<p>Protecci\u00f3n de una marca. La propiedad intelectual.<\/p>\n<p>Acuerdos de distribuci\u00f3n y franquicias.<\/p>\n<p>Ingl\u00e9s empresarial.<\/p>\n<p><strong>M\u00d3DULO VII<\/strong><br \/><strong>FASHION BUYING.<strong><br \/>GESTI\u00d3N DE PROVEEDORES GESTI\u00d3N DE COMPRAS.<\/strong><\/strong><\/p>\n<p>La figura del buyer. El proceso global de compras.<\/p>\n<p>T\u00e9cnicas de negociaci\u00f3n con proveedores y la toma de decisiones.<\/p>\n<p>Planificaci\u00f3n y calendario de compras.<\/p>\n<p>Creaci\u00f3n de productos comercialmente viables.<\/p>\n<p>Estrategias de precios.<\/p>\n<p>Gesti\u00f3n de presupuestos y an\u00e1lisis de ventas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>M\u00d3DULO VIII<\/strong><br \/><strong>SOSTENIBILIDAD<\/strong><\/p>\n<p>Las sostenibilidad en la moda: factores clave.<\/p>\n<p>Nuevos tejidos sostenibles y certificaci\u00f3n.<\/p>\n<p>Optimizaci\u00f3n de recursos y log\u00edstica.<\/p>\n<p>Cambio de paradigma: Del sistema lineal al circular.<\/p>\n<p><strong>M\u00d3DULO IX<\/strong><br \/><strong>RESPONSABILIDAD SOCIAL CORPORATIVA<\/strong><\/p>\n<p>El plan de RSC en el mundo de la moda.<\/p>\n<p>La comunicaci\u00f3n corporativa.<\/p>\n<p>El c\u00f3digo \u00e9tico.<\/p>\n<p><strong>M\u00d3DULO X<\/strong><br \/><strong>WEB Y RRSS. LA IMPORTANCIA DE LA COMUNICACI\u00d3N DE MARCA.<strong><\/strong><\/strong><\/p>\n<p>An\u00e1lisis de datos (Big data y KPI) y rendimiento empresarial.<\/p>\n<p>Excel.<\/p>\n<p>Inteligencia artificial aplicada a la moda. El metaverso.<\/p>\n<p>El branding digital estrat\u00e9gico.<\/p>\n<p>Marketing de moda. Consumidores, producto y mercado.<\/p>\n<p><strong>M\u00d3DULO XI<strong><br \/><strong>EMPRENDIMIENTO EN MODA Y VISI\u00d3N DE NEGOCIO<strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<p>Casos de \u00e9xito.<\/p>\n<p>Innovaci\u00f3n empresarial. 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